"In an expert organisation like Turku Science Park Ltd that works at different projects we also have to invest more than before in our communication skills. Facebook, Twitter, LinkedIn and SlideShare are often part of our everyday project work", writes Riku Näsänen, Communications Officer of Turku Science Park Ltd.
Turku Science Park Ltd has supported the innovative growth of the Turku region for over 25 years. In accordance with our promise, the main task of our company is to promote the growth of such business operations which are based on high-level know-how, research and product development. We work in close co-operation with enterprises, research groups and universities, as well as other national and international developer organisations. In this line of work, the importance of communication keeps increasing at an accelerating speed.
Back in the day people talked about informing instead of communication. It reflected the situation in which the purpose of mass media was to educate the citizens. In working life, informing meant mainly instructions and bulletins from the management and supervisors to the personnel. Informing is usually defined as a one-way activity in which the message is sent through a medium to the recipient.
When we switch from informing to communication, the messages move in two directions: the recipient also participates in communication. Interactivity was talked about a lot just ten years ago when digital TVs were launched in Finland. In addition to better picture quality, the possibility of a return channel was the most important argument used for digital TVs, but eventually no return channel was introduced to televisions. Instead, the television became a large panel that acts as a display for various two-way services. An increasingly large share of the time spent at media is spent at social media which are based on interaction. The importance of social media as information channels has quickly increased, which has also affected the communication of Turku Science Park Ltd.
The rapidly changing world and new media generate a need to continuously learn to use new tools and communication practices. Just a few years ago, a printed annual review on the events in our company and our key lines of business, producing brochures and publishing articles on our website were important to us. They are still part of our communication, but their importance has decreased as social media applications have gained ground.
Moreover, communication is not just for communication professionals. Interaction and performing skills and use of social media are more and more often basic skills required from employees. In an expert organisation like Turku Science Park Ltd that works at different projects we also have to invest more than before in our communication skills. Facebook, Twitter, LinkedIn and SlideShare are often part of our everyday project work.
And as if to prove the above point: you have just read the first entry in Turku Science Park Ltd’s new Spark blog. If you didn’t end up here through a link in social media, I recommend you to follow them. Comments to this and the future blog posts are welcome e.g. on our Facebook page. Stay on our SoMe channels – the fastest way to be informed about new blog posts is through our social media services!
Riku Näsänen, Communications Officer, Turku Science Park Ltd